New course: Entity SEO & Knowledge Graphs for Brands

Automate your marketing with real machine learning — across every search platform that matters.

Courses, resources, and tools for SEOs and growth marketers building scalable AI/ML workflows for Search Everywhere — Google, LLMs, TikTok, YouTube, Amazon, and beyond.

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150+

We’re currently training the next generation of AI/ML-powered marketers and SEO specialists in the MLforSEO Academy.

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100+

We’ve created a vast library of resources to help you build AI/ML automation workflows for SEO

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800+

We’re empowering our community members by sharing tutorials, implementation guides, demystifying AI/ML terms via our glossary and newsletter, and maintaining an active community on Slack

Our courses

Built for marketers who’d rather automate than copy-paste prompts.

Self-paced, expert-led courses with practical exercises and lifetime access. Pick the workflow you want to automate.

LS Lazarina Stoy
Foundations · Zero to hero

Introduction to Machine Learning for SEOs

Go from zero to running your first ML workflows for SEO. Build classifiers, clusterers, fuzzy matchers, and entity extractors that work in production.

What you’ll learn
  • The ‘why’ behind AI/ML for marketers
  • Classification workflows
  • Clustering for content & queries
  • Fuzzy matching at scale
  • Entity extraction pipelines
  • Content transformation with ML
“Perfect for beginners and seasoned pros.” ★★★★★ · Verified student
View course →
LS Lazarina Stoy
Keyword research · Semantic SEO

Semantic AI/ML-enabled Keyword Research

Build a semantic keyword universe and an automated content-brief pipeline — from query understanding through SERP analysis to delivery.

What you’ll learn
  • Fundamentals of semantic keyword research
  • Query understanding & analysis
  • SERP analysis with AI
  • Search intent classification
  • Knowledge graphs & information gain
  • End-to-end automated content briefs
  • Bonus: AI search systems & synthetic queries
“Crazy amounts of value.” ★★★★★ · Verified student
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NEW
BG Beatrice Gamba
AI search · Entities & graphs

Entity SEO & Knowledge Graph Strategies for Brands

Win in both traditional Google and LLM-driven search by mastering entities, brand recognition, and knowledge graph integration.

What you’ll learn
  • Entities & entity extraction (knowledge primer)
  • Entity-based search in the LLM era
  • Brand entity development & recognition
  • Knowledge graphs (knowledge primer)
  • Knowledge graph integration & optimization
  • Multi-platform brand entity authority
“Beatrice delivered a masterclass for both traditional and modern entity SEO.” ★★★★★ · Verified student
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The training platform for ambitious growth marketers, interested in AI and machine learning

Built on a foundation of expertise and innovation, our platform is designed with beginners in mind, to teach you real machine learning in SEO – everything from training your own models, to implementing AI/ML APIs, but also learning what to do with the data, and how to make the most of the automations.

learn the how in machine learning

AI/ML Tutorials and Implementation Guides

Straightforward machine learning tutorials and how-to guides, ideal for beginners. Learn how to implement an API, or train your own machine learning model from scratch, using popular tools and technologies. Each tutorial includes all the resources you need, plus step-by-step guidance.

free code samples, sheets templates, and data visualisation designs

MLforSEO Resource Library

Kickstart machine learning implementation with our collection of resources and templates, featuring Google Sheets templates with AppScript, Looker Studio dashboard templates, guides, checklists, and a range of coding scripts and notebooks. Tailored for efficiency and effectiveness, these resources are designed with beginners in mind, ensuring you start your machine learning journey on the right foot.

an A-to-z resource on ai/ml for marketers

MLforSEO Glossary

Our AI/ML for Marketing and SEO Terms Glossary aims to demystify terms that are used in the AI and machine learning space, that now largely intersects with SEO, organic search, and marketing.


Those that trusted us, loved the process

Join the ranks of forward-thinkers who’ve embarked on a transformative learning journey with us. Our ‘Wall of Love’ features heartfelt testimonials from our vibrant community, sharing their experiences of growth, innovation, and success. Discover why they loved the process — and why you will, too. Explore now to see the impact we’re making together.

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